THE EMANCIPATION WILL BE NOT MOTORIZED
Let's get rid FROM MOTOR SHOW: Let's get rid from the imaginary PURPOSE AND WOMEN'S RIGHTS BUT CONSUMER-DRIVER!
The Critical Girls, and companions of Ciclofficina, unite to denounce the exploitation of the female body and the stereotypes that bind man to power, the extreme competence of a car more and more large and omnipotent.
We want to invite people to think about the inherent sexism motor imagery, starting with the billions of Examples from the pictures or leaflets published by or on the Motor Show.
Visually and conceptually tying women's bodies to machines or engines to super people there seem to reflect a reality of 'like' We want to deconstruct the very notion that prevents us from thinking about the human being has an identity as a "fluid , "which is not locked into the traditional categories" feminine "or" masculine. "
The style imposed by the Motor Show shows an infinite series of fictitious and discriminatory representations that fits in a television commercial, political and cultural environment in which to be represented as "functional objects to seduction" are women and the public to be the preferred men only.Women are always and necessarily heterosexual - as male viewers - bursting, geese and wish.
WE DO TOGETHER analysis of the role of women on display alongside the cars and drivers than men's heterosexual-holders of the power of advertising in the total action for the Motor Show and the machines in general.
WE SAY ENOUGH TO REPRESENTATIONS OF GENDER ROLES OF NORMALIZING untenable is that stages body and identity that does not match a palpable reality.
PEDAL TO THE FREE CITY from the imaginary SIMPLIFIED FEMALE / MALE AND SAID THAT THERE IS ANOTHER MOTOR!
Critical Girls Ciclofficina and all and all those who refuse to label a single identity.